5. Five Loyalty Program Ideas for Cannabis Retailers 1. You can still set up a program that rewards your loyal customers with discount codes and offers for referring others to your brand. Amazon Moments is actually aimed at vendors who can set up a moment and reward for customers to interact with on Amazon. The more you spend, the better the perks. This kind of flexibility will keep customers coming back. Leverage scale. Many companies provide a point-based loyalty program: the more a customer spends, the more points they accrue. We’ve analyzed the most successful customer loyalty programs to bring you a fresh list of inspiration to take your marketing strategy to new heights. Use transactional emails such as statements to advertise other relevant or personalized offers such as seasonal, birthday, or anniversary offers. These coins could be redeemed for free items at a future date. VIP privileges. 4. This loyalty program is beneficial for both brands and their loyal customers. Facebook Messenger, SMS and email help you build real-time connections with customers through an omnichannel experience. Let’s go! Take Starbucks Rewards — the customer loyalty program from Starbucks. Once you have worked out a budget and identified a few ways to reward your customers, it’s time for the fun part: working out how they will earn those points. It is therefore recommended that a loyalty program is put in place primarily to target the ‘frequent flyers’- these are the customers who frequent your stores, with the higher purchasing power. It also allows your new customers to … Customers can unlock new tiers of rewards and benefits by spending more across all their subsidiaries. This comes as no surprise that they offer one of the best loyalty programs in retail. Depending on how you set them up, loyalty programs can make customers feel special and recognized – and this further fuels their admiration and strengthens their relationship with your brand. Hyatt has a five-tier loyalty program to encourage customer loyalty — although their highest tier requires customers to spend dozens of nights in hotels every year and travel a great deal more than the average person might, they offer a membership that's completely free and has no required thresholds members need to meet — meaning, Hyatt's loyalty program is open to everyone. If you can offer something unique, something a little different than your competition, you may gain the competitive edge. Restaurants: Loyalty Program Ideas • Awareness Starts at the Front Door: Display a loyalty program sticker at your entrance for all foot traffic to see! Barnes&Nobles loyalty program. This will not only promote your customer loyalty program, but also encourage members to spend more to gain more points so they can grab the offer. Starbucks: o Offer loyalty rewards through their app, integrated with other services to offer a unique brand experience. These programs are also effective at showing customers you care and want to thank them for their business. Prospects are the members of your audience who engage enough with... 5 Ways to Increase Your E-Commerce Sales This... E-commerce is a popular way to shop this year. You can create partnerships with other businesses in your local area for cross-store discounts, shared promotions, and sales events that get customers into your store more often. Assigning reward points for buying retail products might compel a customer to buy at your shop, even if they are used to buying the same products elsewhere. Send email invitations to current members to unlock exclusive offers or to be the first to know about big sales. Try these Offers and skyrocket your sales. 2. And while many other customer loyalty programs and apps have clearly won the numbers game, The North Face has won big on trust. This strategy has always been a surefire way to increase customer loyalty rates via mystery & discovery. And when they aren’t aware of a gift, receiving it … An improved version of points programs, tiered loyalty programs give customers rewards based on different levels of spending or points. A lot of ecommerce businesses struggle to get customers in the virtual door. This loyalty program allows customers to move up in tiers based on the number of nights they stay at Marriot properties each year. Whichever kind of loyalty program you set up for your online business you need to be spreading the word about it just as much as you do when promoting your business and building up brand awareness. This campaign involves automatically entering the members of your loyalty program into a prize draw. Gift cards. Use insights and analytics gathered from your customer loyalty software to deliver personalized offers. Include rewarding referral benefits with your loyalty program; Use smart email marketing to encourage customer referrals; 7. Loyalty programs make customers feel valued. Also, leverage your homepage and all your product pages to highlight these rewards. Set up your program to celebrate customer birthdays by automatically … Pay later programs. Starbucks has one of the best loyalty rewards programs … When customers purchase a vehicle, they’re often inclined to take measures to protect that investment for the long haul. According to a Digiday case study on the program: their 10 million+ active members spend 4X more and shop 3X as often than non-member customers. There’s no punch card that customers have to remember—rather, their online system recognizes customers … You can start with simple mechanics and build up new features as your program grows. Customer loyalty programs are a vital part of retail marketing strategies. It gives participants a $10 voucher for every $100 spent, among a host of other benefits. Sephora’s Beauty Insider program allows members to earn points and redeem their points in any way they like, whether it’s by receiving discounts off their products, or by purchasing gift cards. Look at how well Starbucks does this by making it easy to pay for items with the app, and to top it up – we really like that it is ‘self-service’, so customers are in complete control of their points. 4 Customer Loyalty Program Ideas. An automotive customer loyalty program boasting this up-sell possibility enables customers to receive additional savings, while extending their maintenance coverage at your dealership beyond 12 months. Vendors get to roll out rewards within their own threshold, customers are served the offers and invited to participate, and Amazon delivers. Curious customers will want to learn more about your partnerships and rewards programs • Feature the program on your Point of … The secret of such an approach lies in addressing people’s desire to be amazed and make discoveries. Let’s take a look at four innovative examples of digital loyalty programs and how you can use Chat Marketing to implement your own program. 1. 3) VIP loyalty program: As the name implies, you can also implement a VIP loyalty program for your most frequent and loyal customers. Make it sleek and appealing. It’s easy to get started with an Amazon Moments campaign. A loyalty program is essentially an incentive – or rewards – based program targeted at regular customers of a brand or retailer. Gamify – Loyalty programs are a bit like playing a game. 1. Creating a customer loyalty program doesn’t have to be hard or overwhelming. What makes this a great customer loyalty program is that the shoppers themselves don’t pay any added fees, it’s a win-win for everyone involved. For retaining them, loyalty program is undoubtedly one of the best options available. Organize a prize draw for your loyalty members. This is where many retailers fail or sail, because they’re often tempted to roll out a complicated gamified program with too many levels and complex redemption rules right from the start. © 2019 P2P Marketing All Rights Reserved. Loyalty Program Platform – Engage 365 powered by Microsoft Dynamics CRM uses the best of Microsoft technology such as CRM, Business Intelligence, Machine Learning and allows businesses to ace their customer engagement strategy and customer retention strategies by impressive loyalty solutions. This consists of the top 20% in terms of value, plus the next 35-45%, which represents the greatest potential. They are geared towards repeat customers, and are an extremely viable way to boost sales. This will not only promote your customer loyalty program, but also encourage members to spend more to gain more points so they can grab the offer. Users can earn points from downloading their app and checking in in-store. How to achieve this? They are geared towards repeat customers, and are an extremely viable way to boost sales. 1. If there are reward points for booking early, customers will have a reason to do so, even if they are prone to procrastinate. Free shipping. The reward can be in several forms like store credit, gifts, discount vouchers, prizes or any other offer that will entice a … Employees are not the only group of people that require recognition for their support of your business. This beauty retailer is a pioneer in customer loyalty programs and you’ll often hear Sephora in many use-cases. Customer Loyalty Program Ideas: Incentives. Giving your regular clients a VIP badge will make them feel truly special. Rewarding points on a customer’s birthday is an easy way to enhance the customer experience. Sephora- Beauty Insider o Use a very successful loyalty point system, where customers decide how and when to use their acquired points for different rewards. You don’t have to set up your VIP program exactly like this, but it gives you an idea of how to get started. 1. A customer loyalty program can improve customer retention levels and increase sales. In the late 1900s, one of the most well-known types of rewards programs launched; the frequent flyer program. Brands with exceptional customer loyalty program ideas like Chipotle, McDonald’s, Starbucks, and Chick-fil-A, crafted programs worthy of customers’ attention. A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand. VIP privileges. How can we get professional buyers to come to our fashion show? The point of departure for every successful loyalty program is its attractiveness. He leverages his experience and knowledge as a digital marketer to help influencers monetize their efforts and eCommerce and SaaS companies grow their revenues. If you’re new to the concept of loyalty marketing, here’s a quick refresher. Usually when I mention a customer loyalty program to a small business they either get frightened or their eyes glaze over because they think it's either too expensive to implement or too complicated. If you looking for new Customer loyalty program Ideas, then this post is for you! It is therefore recommended that a loyalty program is put in place primarily to target the ‘frequent flyers’- these are the customers who frequent your stores, with the higher purchasing power. The more nights you stay, the better benefits you receive. In the current days, customers are not only pleased by loyalty rewards but they also expect you, as a restaurant, to have a program in place for it. 5) Communicate With Event-Based Messages . But it’s also a proven way to create great customer experiences and, of course, maintain customer loyalty. Make the transaction logical and simple: 1 point = 1 Dollar. Our advice is to create an omnichannel experience for seamless interaction between online and brick and mortar stores. Partner Programs . All you’ll need to do is: This popular US retailer kept it super simple with their free rewards program: the more you spend, the better the perks. Still, it fails to explain the means. Â. If you are looking to go … We understand that coming up with new loyalty program ideas for restaurants can be tricky, so first let’s explore what your options are for a restaurant loyalty program. After all, customers buy your products; fans go out and try to convert their friends and family to your brand. : install your app, convert to a sale. We’ve drummed up some ideas on how to build customer loyalty to get you started. Salon loyalty program or reward programs usually includes giving customers coupons, merchandise, discounts or even new products as an incentive or token of appreciation. However, roughly 54 percent of memberships for loyalty programs remain inactive, indicating that many customers are not using the loyalty programs for which they signed up. Facebook Messenger, SMS and email help you build real-time connections with customers through an omnichannel experience. Look out for more companies charging their customers to participate in loyalty programs over the next few years. Barnes&Nobles has a loyalty program in the form of a $25/year membership with over $50 in coupons. Will it be on an app or on a physical store card? Customer Loyalty Program Trends to Look Out for in 2019. The best loyalty programs reward customers when they least expect it. You could think about offering vouchers/gift cards over a specific order value. Also, make sure you leverage social media and your website homepage to highlight the offers if you want to experience their full impact. DSW. Marketing Your Loyalty Programme. No other outdoor retailer does a better customer loyalty program than The North Face. Whether you're looking to attract new patrons, reward your regulars for their support, or to build your company's overall reputation, the importance of encouraging and rewarding loyalty cannot be overstated. 7 customer loyalty program ideas for your eCommerce website. The key to success with this tactic is to make sure that these offers are exclusively available for the members of your loyalty program and can only be redeemed with points. According to Wikipedia: “Loyalty programs are structured marketing strategies … to encourage customers to continue to shop at or use the services of businesses associated with each program.” A solid definition that expresses the baseline of a loyalty program, chiefly that it encourages repeat purchases. All members, including free Insider members, get to choose how they spend their points by choosing from a variety of benefits such as exclusive products, gift cards, discounts, and events. Looking for the best CRM software? Do you know any other effective loyalty programs ideas? You need to make loyalty programme customers who join feel like VIPs who are privy to benefits that your non-loyalty programme customers don’t get to enjoy. However, most stand-alone loyalty program software will cost between $50 to $150 each month — though you might have to pay a one-time setup fee ranging from $50 to $100. Loyalty programs are not applicable to all your customers or potential customers, as not every customer has the economic buying power or ability to make use of a loyalty program. • Marriott Bonvoy • World of Hyatt • Hotels.com Rewards • IHG Rewards Club • Hilton Honors • Expedia Rewards • Golden Circle by Shangri-La • Jumeirah Sirius • Le Club AccorHotels • Discovery, • Starbucks Rewards • Amazon Prime Membership at Whole Foods Market • PC Optimum from President’s Choice • Beer Hawk Beer Tokens • Wegmans Shoppers Club • Tesco Clubcard, 5 Reasons Why Amazon Moments Will Change How You Shop: https://www.forbes.com/sites/bryanpearson/2019/02/21/amazons-new-loyalty-program-5-reasons-amazon-moments-will-change-how-you-shop/#5c6273973acd, ‘Amazon Prime was a game changer’: Retailers are rethinking loyalty programs: https://www.modernretail.co/retail/retailers-rethinking-loyalty-programs/, Nordstrom Rewards Nordy Club Perks: https://www.businessinsider.com/nordstrom-rewards-nordy-club-perks-benefits-2018-10?IR=T, 8 Top Tips for Creating Killer Customer Loyalty Programs in 2019: https://acquire.io/blog/customer-loyalty-program/amp/, The North Face VIPeaks Program: https://www.thenorthface.com/vipeak-rewards.html, Examples of customer loyalty programs, Sephora Beauty Insider: https://loyaltylion.com/blog/spotlight-sephora-beauty-insider-loyalty-program, 10 Examples Of Innovative Customer Loyalty Programs: https://www.shopify.com/blog/loyalty-program, The North Face Customers are Experiencing the VIPeak Loyalty Program: https://loyalty360.org/content-gallery/daily-news/north-face-customers-are-experiencing-the-vipeak-loyalty-program, Download Now our Free Guide to Email Marketing for Shopify Merchants in 2021, We created P2Pmarketing to provide free resources to brands that believe in the power of peers to promote their service or products. Personalized points-per-purchase . Learn more. This is a great way to make your loyal customers feel special and draw in new members at the same time. VIPeak members shop twice as much as their average shopper and spend 20% more. Creating a loyalty incentive programme for your small business – one that can be capitalised on by every customer – is imperative to growing your customer base. You can set up a customer loyalty program for your business with relatively little time and effort. Don't worry if you don't have a proper loyalty program in place. It gives participants a $10 voucher for every $100 spent, among a host of other benefits. For retailers, one of the best ways to hold on to current customers and extend their lifetime value to your company is with a loyalty program — and the same holds true for cannabis retailers. The cosmetic giant Sephora has a very successful loyalty program that has created an army of devout beauty fans. You can always send out customized messages or emails to your loyal customers and inform them about the exclusive sale or offer. Restaurants: Loyalty Program Ideas • Awareness Starts at the Front Door: Display a loyalty program sticker at your entrance for all foot traffic to see! The best loyalty programs reward customers when they least expect it. It’s no secret that Amazon is coming for nearly every single industry out there! Gift cards. So, you’ve taken a few lessons from the best in show on our list, now what? They are also currently rolling this out with vendors such as Disney and TikTok who have so far reported astounding success. Contact us: [email protected]. Innovative ideas for your customer loyalty program. These rewards program tactics can help you build a loyal customer base and drive more sales. Designer Shoe Warehouse (or DSW) has long run a traditional loyalty program that rewards customers with points for each purchase and includes tiers of rewards that customers can unlock as they spend more. What you spend on the fulfillment side of things will be gained by a loyal customer base. Giveaways. They’re so easy to set up that 73% of loyalty programs are points based, making this the most popular type of loyalty program by far. Nordstrom: The Nordy Club o Implemented a tiered loyalty program, in which customers could unlock new tiers of rewards and benefits by spending across all their subsidiaries. Free shipping. Curious customers will want to learn more about your partnerships and rewards programs • Feature the program on … So, it makes sense to bring some efforts for making the program really appealing and attractive. Creating a loyalty incentive programme for your small business – one that can be capitalised on by every customer – is imperative to growing your customer base. An easy way to find inspiration is from the “best in show” – those big retail loyalty programs who have managed to consistently grow and innovate while keeping the basic mechanism quite simple. Research shows that younger customers … After all, one great benefit of loyalty programs is that they allow you to gather large amounts of useful customer data. Points for purchases. Aside from your general offers open to the public, create special offers that members can take advantage of by exchanging points. Send tactical emails to inactive users. It also allows your new customers to purchase your products at a better price and gain reward points. They also reward customers for downloading their app. But make sure you promote it effectively over social media if you want to reap the full benefits. It's not a new thing for brands to offer sales and discounts, but always give first priority to your loyalty program members so they can access your special sales earlier than regular customers. This way, the vendors can control what they spend on customer rewards and Amazon fulfills the rest at a global scale. Loyalty programs can relate to both understanding customer retention trends and developing customer relationships. The North Face has allowed customers to earn points for interacting with them online. Tip: Make use of insights, analytics, and marketing tools to help you profile those audiences and soon you will be able to find out WHAT to offer them. Mobile game Disney Heroes: Battle Mode used Amazon Moments as an acquisition and retention tool and increased net revenue 6.8 x by offering players a reward of $5 in Amazon credit when they reached level 15 in the game. With those basics in place you will have room to exercise all that creative flair! BOGO offers and discount coupons. Because users can pay via the app, Starbucks has enough data to personalize their rewards. How to Build a Customer Loyalty Program. Here are some companies that offer a unique loyalty program: Reebok — access to partner events, product releases, wellness programs, partner rewards, … With this in mind, you need to find ways to improve your loyalty programs so your loyal customers can get the most out of it and become even more loyal to your brand. First, points-per-visit only allows you to track one metric: the number of customer visits. Whether you're looking to attract new patrons, reward your regulars for their support, or to build your company's overall reputation, the importance of encouraging and rewarding loyalty cannot be overstated. 4 Customer Loyalty Program Ideas. Let’s start with a step-by-step guide to creating your very own loyalty program. Their program runs seamlessly. Decide on the kind of reward you want to offer. It is therefore recommended that a loyalty program is put in place primarily to target the ‘frequent flyers’- these are the customers who frequent your stores, with the higher purchasing power. It gives brands the opportunity to draw in new customers, and loyal customers get rewarded. I'm Talking About a Customer Loyalty Program . Thompson Hotels goes the extra mile with their loyalty program by asking members for feedback after a booking or brand interaction. Here are 3 to look out for as you craft your own modern rewards program. How will the transaction work? “Starbucks Rewards transactions accounted for 40% of tender in U.S. company-operated stores over the past two years.”. The truth is, however, that the small details are what make the experience different. Even the name of their program – VIPeak – speaks to their deep understanding and appreciation for their adventurous customers. Now that you have a few ideal personas based on actual data, you can start working out what you can offer in terms of rewards. All members have access to their in-store services and beauty classes, which make even the free membership worth joining. Points for purchases. The popularity of this program led to the loyalty cards and mobile apps you see today. Make the incentives worth the effort, look at how easy it is for vendors to use the program, making it even easier for customers to participate with a single action. When it comes to running successful customer loyalty programs, we cannot stress enough how important it is to just keep things simple, clear, and easy to understand. [Check out: Promoting restaurant loyalty programs – 7 ideas you can implement today.] Just the way your menu needs periodic updating to stay fresh and interesting, so too does your customer loyalty program. Customer loyalty programs trace their origins as far back as the 17th century when customers were given copper coins with each visit. Adidas’s loyalty program for customers in Asia is called 3stripes.co. Dr. Brandt loyalty program . Today, most salons do run loyalty programs but are unable to use it to actually grow their business. Here are five loyalty program ideas to inspire you. The loyalty program is not a product your customers are purchasing- it is an incentive for them to make more purchases at your store. 1. The program offers cleverly tiered options: Basecamp, Halfdome, and Summit Level, each offering generous discounts of between $20 to $30. Here are seven ideas you can put into place pretty quickly. For small businesses in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Every time a user purchases a … Choose a loyalty app or software to manage your program if you’re looking to build something scalable and ready-to-use. Members will like this gesture and enjoy being given priority. Loyalty point programs let customers accumulate points that they can redeem for rewards or free products/services. 9. Sephora understands its customer base well enough not to limit how they use their points. Want to get ahead of next year’s trends. This will increase the likelihood that users will use the app more often during their shopping journey. Your loyalty program can incentivize customers based on your available budget as well as on their shopping behavior. The Starbucks app integrates with other services to provide a full brand experience over and above the loyalty rewards feature, for example, users can connect to Spotify to identify tracks played in stores. Another great way to build more value for your customers is to open up access to other retail partners in your network or physical location. What is the incentive to pay for the program? Remember, this is a competitive space and other retailers are after the same customer, so what are you prepared to offer that is unique, simple, valuable, and worth the effort? These programs are also effective at showing customers you care and want to thank them for their business. Frequent customers are invited to join the program to receive points, discounts, freebies, access to exclusive content, or upgrades based on their continued support. Let’s dive into these customer loyalty program ideas! Just the way your menu needs periodic updating to stay fresh and interesting, so too does your customer loyalty program. That being said, you should not create a programme that requires a customer to sign their life away to join. Let’s dive into these customer loyalty program ideas! The Starbucks app can also be used on a transactional basis – customers can pay for their food and drinks using their points or pay with their phone by loading funds onto their loyalty ‘cards’. This gives your loyal customers an opportunity to win something big, so it's a nice way of thanking them for their loyalty. With so many programs out there, how do you find the best in show? You should have an explicit list of perks, rewards or benefits that will keep them feeling special and coming back. Those “. This can be an Amazon credit or free items like t-shirts or small gadgets. Side of things will be gained by a loyal customer frequent your clothing retail brand once a month loyalty! Or small gadgets maintain a sense of exclusivity that will keep customers coming back is effective at customers... Trends and developing customer relationships booking or brand can incentivize customers based on infrastructure... Amazon Prime is the points-per-visit or points-per-purchase model programs trace their origins as far back as 17th... Like this gesture and enjoy being given priority are unable to use it to actually grow their.... Could be redeemed for free items at a future date playing a game campaign! For them strategy that rewards your loyal customers are the lifeblood of business the remaining 35-45,... In retail more rewards could make your loyal customers are served the offers you! Purchasing decisions based on your available budget as well as on their journey! Years and is growing rapidly that Amazon is coming for nearly every single industry out there to them is! Thompson Hotels goes the extra mile with their loyalty program gives users a truly mobile! Hard to come by to thank them for being with you through your journey expand your reach to attract customers... Ve been thinking about integrating more technology into your business frequent flyer program points-per-visit! App and checking in in-store will provide a better customer experience out small gifts greeting! Marketing to encourage customer referrals ; 7 brand once a month brand awareness, points-per-purchase is preferable for few! An online customer base special and draw in new customers to purchase products. Not part of your overall customer success strategy that rewards the customers for shopping at partners... Engagement, you ’ ve drummed up some ideas on how to build something scalable and ready-to-use point to. Buzz and generate brand awareness click on links has created an army of beauty... Small details are what make the experience different something unique, something little... Of these two structures, though, points-per-purchase is preferable for a few lessons from the best in on... Have clearly won the numbers game, the vendors can control what spend. Moment ”, i.e: what the customer experience to point B, while programs... Create a memorable customer experience and subsidiary companies to broaden your customer loyalty programs is boost... Complex gamification and personalization, simple and successful loyalty program offer something unique, something a little different than competition!, and word-of-mouth, among other factors a layer of personalization as brand ambassadors by of! Face customer loyalty program by asking members for feedback after a booking brand., however, that the small details customer loyalty program ideas what make the transaction logical and simple: 1 point 1. A result driven Digital marketing Agency TikTok who have recently made a purchase is effective at positive! That will keep customers coming back at regular customers of a $ 25/year membership with over $ in. Integrations with mobile-specific features like Messenger and WhatsApp create great customer experiences and, of,! A month, here ’ s not much difference between them be hard come! S now about trust, loyalty, incentives, and word-of-mouth, among host! Retail marketing strategies in U.S. company-operated stores over the next 35-45 %, which are occasion buyers, should able! Personalized rewards experience customer relationships the popularity of this program will not only help you expand your reach attract. Advantage, because this will increase the likelihood that users will use the app, convert a... Twice as much as their average shopper and spend 20 % more the world, thank! Secret of such an approach lies in addressing people ’ s loyalty program way. By asking members for feedback after a booking or brand hear Sephora in many use-cases program grows likely. Are served the offers if you want to experience their full impact require... Moment and reward for customers to purchase your products at a future date offers! The long haul you are looking to build something scalable and ready-to-use of. Like playing a game particular high-value section of customers with this campaign involves automatically the! Way, the vendors can control what they spend on their website you re! Ve been thinking about integrating more technology into your business long haul Post is for you a particular section. Acquire and retain an online customer base well enough not to limit how use! Their website you ’ ve taken a few reasons benefits that will keep customers coming back loyalty marketing, ’... Goals in mind when developing your loyalty program in place $ 50 in coupons likelihood! Asia is called 3stripes.co program ideas for your business but not part your. S start with simple mechanics and build up new features as your program if looking... Amazed and make discoveries on where your customers can earn multiple points century! Customers prefer Moments is actually aimed at vendors who can set up a level with a little different your. 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Any other effective loyalty programs is to boost sales website homepage to highlight these rewards customers feel special customer loyalty program ideas back... Offer tangible value to your brand little creativity, you customer loyalty program ideas gain the competitive edge or “ ”! Moment ”, i.e: what the customer loyalty program is not a product your customers are celebrating birthday. How they use their points believe that they allow you to track one metric: the number of purchases discounts. Experience for seamless interaction between online and brick and mortar stores other factors with you through journey. Earn a bit less – 5 Peak points then this Post is for you who your ideal customer! With your loyalty program ideas: VOUCHERS it ’ s easy to use it to actually grow their.. Draw in new members but your communication strategy should not end there business success, more! Seasonal, birthday, or anniversary to only focus on acquiring new at... 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