... Morrisons Ltd. We use cookies to make this site work, tailor your experience and improve your journey. Sadly, pubgoers will need to wait until 2021 before they can have a taste of the new zero-brew off tap. Payment details required during trial sign up. Coffee and dark chocolate came through stronger again in the Guinness 0.0, whereas malt and hops were found to be more present in the Guinness Draught. The 700ml variant retails at £14 and is made with “the same finest distilled botanicals as Gordon’s London Dry Gin”. What Boris's last minute trade deal means for your portfolio or pension. Our tasters also found the mouthfeel of each Guinness tricky to separate. £3 £2.27 per litre. Try European Supermarket Magazine PREMIUM –. “Guinness” and “alcohol-free” don’t usually go hand-in-hand, but that’s about to change. £3.35 £5.58 per litre. Published on Oct 23 2020 11:29 AM You’ll also be able to order a pint of Guinness 0.0 at pubs across the UK and Ireland from Spring 2021, so if you’re one of the purists who can’t stand Guinness from a can you’ll have to wait a little longer to get it fresh from the beer tap. 'Bravery in brewing' Gráinne Wafer, Global Brand Director, Guinness said: “The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol. The production process involves a cold filtration method to filter the alcohol from the beer without impacting its original taste and flavour. The beverage, brewed at the St James’s Gate brewery, uses the same natural ingredients as its alcoholic counterpart. Offer. But when Guinness announced its first non-alcoholic stout this week, it was following a trend. Back to top ... Morrisons Ltd. We use cookies to make this site work, tailor your experience and improve your journey. The spirits giant also plans to sell the product in more markets across the world later next year. Guinness Beer Zero ABV will be available in the US next spring at Beyond Spirits LLC. Tagged as: alcohol beer best food and drink taste test, Coronavirus supermarkets latest: Tesco and Waitrose ask non-vulnerable customers to shop in store. For our blind tasting two testers, one a regular Guinness drinker and the other a Guinness novice, poured glasses of each drink for each other without revealing which was the Guinness 0.0 and which was the Guinness Draught. The beer will be rolled out in the UK from 26 October onwards in 440ml cans in a 4-pack format in off-licences and supermarkets. Guinness global brand director, Gráinne Wafer, commented, "The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol. The novice Guinness drinker mostly thought that the Guinness 0.0 was the Guinness Draught and that the Guinness Draught was the Guinness 0.0, but they were nonetheless able to notice that the two drinks were slightly different. We managed to buy some in London for our tasting but were out of luck with the supermarkets we tried in Essex and Hertfordshire, so if you really want it, you might need to shop around. 330ml. £9 £12 £2.05 per litre. Offer price £9, was £12. "We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that.". Guinness Original Cans 4 x 440ml 4 x 440ml. The brewery was the first Guinness operation outside Ireland and Great Britain Both found the head pleasantly creamy and the bubbles left a gentle tingle on the tongue, but the regular Guinness drinker did identify a slightly stronger hit from the Guinness Draught. This site uses cookies to analyse traffic and for ads measurement purposes. Produced by global drinks company Diageo, Britain, and Ireland will now have the opportunity to purchase a 4x440ml-packs of Guinness from Waitrose and Morrisons supermarkets before arriving at retailers all over the British Isles. Overall both of our tasters found Guinness 0.0 a delightful alternative to Guinness Draught. Palate: Smooth, creamy and balanced. Price per unit (£2.20/litre) Big Drop Brewing Co Paradiso Citra IPA Alcohol Free 330ml. Filter (1) View: On Offer. ABV: 0.0% ABV Appearance: A characteristically dark, ruby coloured liquid with a creamy head. Guinness says its 0.0 is brewed exactly the same way as usual, but with an extra stage of cold filtration that removes alcohol without stressing the liquid. Last week Guinness released the first alcohol-free version of its famous Guinness Draught, and we cracked open some cans to find out how it compares. Both drinks were enjoyed immensely, but for our two tasters the Guinness Draught came out on top. You may cancel at any time up to the end of the 30-day trial period. £2.50 £4.00 50p per 100ml. Our tasters thought Guinness has done an excellent job of replicating Guinness Draught with its Guinness 0.0, though on a blind tasting both tasters found that they slightly preferred the Guinness Draught. Each taster tasted and assessed four pairs of drinks, and were tasked with judging: To disguise the Guinness during tasting each can was poured into a Guinness pint glass before being given to the taster. Guinness has introduced Guinness 0.0 - a new non-alcoholic beer in Ireland and the UK, Diageo said in a press release. / Add to trolley. Add to trolley. Sweet and malty scents of coffee and dark chocolate were pleasantly identified in the 0.0, whereas the Draught, although similar, had a milder aroma overall. Add to trolley. Guinness Unveils New Alcohol-Free Beer, Guinness 0.0. You can understand more and change your cookies preferences here. Add to trolley. Learn more about how we use cookies here. The variant will be available from 26 October in a 44oml four-can pack, containing 16 calories per 100ml. Guinness 0.0 will be sold in liquor stores and Waitrose and Morrisons supermarkets starting on Monday before being expanded to other retailers. Listerine Totalcare Zero Mouthwash 500ml 500ml. Guinness Beer Zero ABV will be available in the US next spring at Beyond Spirits LLC. Budweiser Zero Alcohol Free Lager Beer Cans 4 x 330ml 4 x 330ml. 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